Founders & Core Team

Natalie Shlafman advises medical technology companies on product strategy, commercialization and marketing. Natalie was Vice President of Marketing until 2015 at CardioDx, a cardiovascular genomic diagnostics company in Redwood City, CA. She joined the company in 2006 with responsibility to build out the company’s marketing capabilities. She led product marketing, strategic and managed care marketing, communications, and market research. Prior to joining CardioDx, Natalie was in the Vascular Intervention Division of Guidant Corporation, where she worked in market development within the New Ventures unit and in product marketing within the Angioplasty Systems group. Natalie received her MBA from the Kellogg School of Management at Northwestern University. Prior to her MBA, Natalie worked in the high-tech industry and held product marketing roles at LogicTier and at SGI. Natalie received her BA in psychology with a business specialization from UCLA.

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