Founding Members

Natalie Shlafman is the Vice President of Marketing at Aerin Medical and has over 20 years of marketing, commercialization and leadership experience. Most recently, Natalie had been the Vice President of Marketing at AEGEA where she built the commercial foundation for the company and preparations for launch. Prior to that, she had been a consultant who worked with a diverse set of medical technology companies, including multiple years spent in ENT. She served as an interim marketing leader and advisor who drove market assessment and research, marketing strategy and execution, communications and launches. Before that she was the Vice President of Marketing at CardioDx where she built out and directed the company’s marketing capabilities and drove all commercial aspects of developing, launching and driving adoption for the company’s flagship product. Prior to CardioDX, Natalie was at Guidant Corporation where she worked in market development and in in product marketing. Natalie received her M.B.A. from the Kellogg School of Management at Northwestern and her B.A in psychology with a business specialization from UCLA.

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