Nicole Winokur is Exo’s Senior Director of Strategic Marketing, responsible for product marketing, digital and performance. She brings 20 years of experience in marketing, strategy and product development across large and mid-sized global organizations and venture-backed companies in medical devices, IT, digital health and services.

Most recently, Nicole served as the Senior Director of Marketing at Philips, where she led the marketing organization and go-to-market strategy for its ultrasound business in North America. Previously, Nicole was the Vice President of Global Marketing at Optimas Solutions, an industrial distributor and manufacturer, where she rebranded the company, set the commercial growth strategy, transformed the marketing organization, and oversaw all marketing activities, including branding, creative, digital, content, PR/media and lead generation. Nicole also held marketing leadership and product development roles at
Avia Health Innovation, GE Ventures and GE Healthcare.

Nicole has an M.B.A from the University of Wisconsin-Madison and a Bachelor of Science in Electrical & Computer Engineering from the University of Iowa.

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