SPEAKERS DATABASE Laura Parmer-Lohan Speaker Laura is a marketing leader who has demonstrated capabilities from product portfolio strategy development to product launch to revenue generating product lifecycle marketing. Laura specializes in uncovering customer needs and connecting this with the product marketing strategy to motivate the customer to action. She has led or participated in the launch of more than 24 products from cardiovascular therapeutic devices, type 2 diabetes first-in-class biopharmaceuticals, specialty oncology reference lab test services to digital health tools. When she is not making a hullabaloo about her client’s products, she has a ball playing tennis and spending time with her family. Former roles: diaDexus, Sequenta, Genoptix, Amylin, Guidant UC Berkeley, Haas School of Business, MBA UC Santa Cruz, BA Affiliations: Lecturer, UCSF MTM program LaunchPad Digital Health – Advisor California Life Sciences Association FAST Program – Mentor Diagnostic Marketing Association 2014 – Best Brand Past Events Speaker, MedtechVISION 2017 – Panel 1: Is Medtech Dead? Moderator, Southern California July 2016 Regional Event – Creating Cultures that Thrive featuring Company Leaders Moderator, Creating Cultures that Thrive featuring Company Leaders Note: Speaker biographies were written at time of speaking engagement and may not reflect their current job title and position. View All Connect With Laura Activity MedtechVision 2017 Regional Events 2016
