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Ashley is a physical therapist turned medtech brand and marketing strategist. For the past 18-plus years, she has been launching game-changing medical devices and developing innovative brand and marketing strategies for companies like DePuy Synthes, Smith & Nephew Endoscopy, MicroAire Surgical Instruments, Spine Wave, Materialise OrthoView, OrthoGrid, Simplify Medical, NuVasive, NeuraMedica, and Virtual Incision. Ashley is passionate about driving technology adoption in the OR and currently runs her own consultancy, where she serves as brand and marketing strategist to medtech companies launching game-changing devices and digital technologies.

Ashley is a regular Forbes contributor and co-chair of the MedtechWomen Marketing Committee and Digital Orthopedic Conference San Francisco (DOCSF) Venture. She is chair of the board of Cancer Support Community Southwest Colorado and a member of the board of directors of the BRAVE (Breast Restoration Advocacy and Education) Coalition. Ashley is a certified executive, leadership, and team coach and holds an MBA from the University of Michigan Stephen M. Ross School of Business in Ann Arbor, MI and a BS in Physical Therapy from the University of Vermont School of Allied Health in Burlington, VT.

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