Panel 1: Reaching the Female Healthcare Consumer August 28, 2015 Women control 80% of the healthcare dollar, but are gender targeted marketing campaigns the best strategy? What are the pros and cons of various approaches to reaching the female consumer? This panel will explore the opportunities and challenges of gender focused product development and marketing strategies with case examples from veteran marketing executives. Moderator: Leslie Trigg, President & CEO, Outset Medical Leslie is currently the President and CEO of Outset Medical and was previously the Chief Operating Officer. Prior to Outset Medical, she has held numerous positions including Executive-in-Residence at Warburg Pincus, Executive Vice President at Lutonix, a cardiovascular medical device company acquired by CR Bard, Chief Business Officer of AccessClosure, a vascular closure company acquired by Cardinal Health, Vice President, Marketing for FoxHollow Technologies, helping to architect the strategy and commercial infrastructure that led to a successful IPO and subsequent acquisition by ev3/Covidien, and senior leadership positions at Cytyc Corporation. She received her undergraduate degree from Northwestern University and her MBA from the Haas School of Business, UC Berkeley. Panel Members: Karen Long, Vice President Marketing and Sales at Nuelle Karen Long is one of the early founding members of the Nuelle team. Karen has focused her career in health and wellness first starting in direct patient care and then moving to medical technology. Andréa Mallard, Chief Brand Officer at Omada Health Andréa Mallard is the Chief Brand Officer at Omada Health, an innovative digital health company that is re-imagining how the world avoids and reverses preventable, chronic disease. Danika Harrison, VP of Consumer Marketing and Brand at ZELTIQ Danika Harrison has been at ZELTIQ, a medical technology company focused on developing and commercializing products utilizing its proprietary controlled-cooling technology, for nearly one year. Haven’t registered for MedtechVISION 2015 yet? Don’t wait! Although we are officially sold out, we have a waiting list, contact Jacque Ashbyjacque@medtechwomen.org.