Past Event

Join us on September 9th for the fifth annual MedtechVISION conference. This year’s interactive discussion will focus on Women in Health.


Four Seasons Palo Alto,
2050 University Avenue,
Palo Alto, CA 94303


Registration & Breakfast
7:30 – 8:30 AM

Welcome & Introduction: Amy Belt Raimundo
8:30 – 9:00 AM

Patient Keynote: Amy Tenderich
9:00 – 9:45 AM
Tech-writer, person with diabetes (adult onset), and founder of Diabetes Mine

9:45 – 10:00 AM

Panel#1: Reaching the Female Health Care Consumer
10:00 – 11:00 AM

Women control 80% of the health care dollar, but are gender targeted marketing campaigns the best strategy? What are the pros and cons of various approaches to reaching the female consumer? This panel will explore the opportunities and challenges of gender-focused product development and marketing strategies with case examples from veteran marketing executives.

Panel #2: Women in Clinical Trials
11:00 – noon

Women are notoriously underrepresented in numerous clinical trials, making gender-based subset analysis difficult. As a result, the medical community cannot fully understand important differences in prevalence of disease and response to treatment as it relates to female population. This panel will provide context as to how and why this situation exists, elucidate current challenges and issues, and give participants ideas for how to address the issue within their organizations.

  • Moderator
    Anne Abreu, Founder/Principal, AMA Medical Device Consulting

Networking Lunch (Courtyard)
Noon – 1:15 PM

How She Did It: CEO Interview with Kim Popovits
Kim Popovits, Chairman of the Board, President & CEO, Genomic Health
1:15 – 2:00 PM

Panel #3: Investment Opportunities in Women’s Health
2:00 – 3:00 PM

This panel, consisting of entrepreneurs, investors and industry executives, will discuss current and future investment opportunities in women’s health. At the end of the discussion, panelists will be presented with short case studies in which they will have the opportunity to comment and then YOU, the audience, will vote to determine which company should receive

  • Moderator
    Karen Drexler, Founder, Advisor, Board Member, Investor

3:00 – 3:15 PM

First Annual Ferolyn Powell Leadership Award
3:15 – 3:30 PM

Panel #4: The Gender-Specific Practice of Medicine
3:30 – 4:30 PM

Gender-specific practice of medicine takes into account how normal human biology differs between men and women and how the diagnosis and treatment of disease differs as a function of gender. This panel will explore specific case studies of how medical associations, providers, and medical device companies are implementing programs and products with gender differences in mind, addressing the needs of women.

  • Moderator
    Lisa Suennen, Managing Partner, Venture Valkyrie Consulting, LLC

Cocktail Reception (Courtyard)
4:30 – 6:00 PM

Dinner and Evening Keynote: Carolyn Buck Luce
6:00 – 7:30 PM

Summary & Wrap Up
7:30 – 7:45 PM




Video Highlights


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