Laura is a marketing leader who has demonstrated capabilities from product portfolio strategy development to product launch to revenue generating product lifecycle marketing.
Laura specializes in uncovering customer needs and connecting this with the product marketing strategy to motivate the customer to action. She has led or participated in the launch of more than 24 products from cardiovascular therapeutic devices, type 2 diabetes first-in-class biopharmaceuticals, specialty oncology reference lab test services to digital health tools.
When she is not making a hullabaloo about her client’s products, she has a ball playing tennis and spending time with her family.
Former roles: diaDexus, Sequenta, Genoptix, Amylin, Guidant
UC Berkeley, Haas School of Business, MBA
UC Santa Cruz, BA
Lecturer, UCSF MTM program
LaunchPad Digital Health – Advisor
California Life Sciences Association FAST Program – Mentor
Diagnostic Marketing Association 2014 – Best Brand